My Work

The Pokémon Challenge was Google Maps’ 2014 April Fool’s day campaign.

Maps wanted to give their users a fun unique opportunity to engage with their products and build value for the brand.

I was responsible for creating the social media strategy and creative materials that would create immersive experience while teaching users to play the game and keep them engaged throughout the campaign.

My Role: Campaign and content strategy; copywriting; define and develop combined brand voice; collaborate with researchers; product marketing mangers, engineers and designers to oversee campaign and creative execution from beginning to end

Gamifying Maps:

I wrote copy that blended the Pokémon and Google Maps style guides to offer hints in the game, and on both the Pokémon and Google Maps social channels.

PROFESSOR PEGMAN:

After researching both the Google Maps and Pokémon audiences, I created Professor Pegman as the voice of the campaign. He embodied the tone and voice of both brands and served as a personal guide throughout the campaign.

ExECUTIVE EMAILS:

After the enormous success of the campaign, I suggested we reach out to the game creators (Google Tokyo) and the VP of Google Maps and get permission to reward players who were able to capture all 151 Pokémon. After approval, I wrote the thank you letter to winners and oversaw the design of the Pokémon Challenge business cards and letterhead.

Year in Search is Google's annual review of all the moments that captured the world's hearts and imagination through the lens of Google search. Our design team collaborated with RGA to create the campaign website, over 500 pieces of unique creative assets, and content that was published in 13 different countries and 3 different continents. Additionally, our team was responsible for all communications to publicize the campaign to internal Google staff and external celebrity influencers.

My Role: I co-led the production of all digital and social assets with my RGA counterpart working cross-functionally with an integrated design and writing team. I wrote or oversaw all copywriting from beginning to end, managed the feedback process across agency and client, and wrote all outreach emails to internal and external recipients.

Google Owned Social content

The Google Official Blog provides the world with up to date insights from Googlers on their products and technology. As the executive producer of all our Google projects I had the opportunity to collaborate on several blog posts for product releases. Below is a sample post I drafted for the Daydream team. 

DayDream: Virtual Reality At Scale 

17 years ago, Google was founded with the mission to organize the world’s information and make it universally accessible and useful. From the first search engine algorithm to machine learning of today, we remain committed to ensuring that our innovations increase usefulness without limiting accessibility. Our commitment to innovation, in recent years, has led us to the new frontier of Virtual Reality (VR).

It all started at Google I/O in 2014 with the introduction of Google Cardboard–a small piece of cardboard empowered anyone to travel to faraway away places, create interactive artwork, or journey back in time. Users worldwide have installed over     50-million cardboard apps to experience mobile VR.

Today, we enter the next stage of our VR journey with Daydream, where we have heightened quality, mobility, immersion, comfort, and growth potential. To do this, every piece of the VR puzzle was built to work together for high quality performance, creating a virtual world that seamlessly interacts with and enhances the one we live in.

The Operating System/Software

To create high quality VR, we built from the inside out–Android N boasts performance and latency under 20 milliseconds. When you turn your head as you swing the bat or swim after sharks, your world moves with you. The strength and adaptability of this core built specifically for VR provides the foundation for its supporting pieces.

The Phone

VR Mode is a part of the core of Android N available in a number of Daydream-ready phones today (Samsung, Alcatel, Asus, Huawei, HTC, LG, Xiaomi, ZTE). We created a set of phone specifications for VR so that the number of Daydream-ready devices will increase over time.

The Controller-Headset Devices

To make exploring virtual worlds more interactive, we’re introducing two new headset-and-controller devices built with comfort, mobility, and optic quality in mind. Headset specs include high performance sensors and displays that minimize blur. Controllers are powerful and intuitive with orientation sensors, minimal buttons, and a clickable touchpad. Android N integration enables you to receive calls, text messages, and notifications without removing your headset.

The Apps

We’ve partnered with today’s best organizations, sports teams, and entertainment outlets (Netflix, YouTube, MLB, HBO, NYT, Discovery Channel) to provide Daydream’s first family of apps that put you inside the action. Guidelines for App development will ensure ongoing high quality experiences. The future of VR is here: you can ride dragons with Khaleesi, workout with Jillian Michaels, practice brain surgery, sit in the front row of a National Convention, empathize with a loved one’s disability, and dance on the stage with Rihanna.

Daydream remains true to Google’s mission of useful, accessible, game-changing solutions. Every aspect of Daydream, the purposeful platform, Android N core, reusable phone specifications, and headset reference design, have been built to last, grow, and change as we look towards the future of VR together. Some will visit Mars. Some will build the pyramids. But we are all at the beginning of a story we are writing together.